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Retail

by raj.majumder 10. June 2008 09:18

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Retail

 

 

            Retail is a tough business. It has razor thin margins, complicated logistics and uses very high human capital. If you think managing domestic help is challenging then managing 50 floor people and that is just in one stone. Logistic is a country with poor infrastructure is a problem, then consider that perishable rot and or are stolen. Supplier networks are still forming which means erratic supplies and increased cost of quality assurance. The only saving grace is technology, strong use of data for inventory management and tracking for consumer buying habits are the only consistent advantage the retailers can look to. All this with a price sensitive and consumer, who makes it tough to pass on increased cost. The result is a 2-3% margin for the successful retailer. So what’s the allure? Scale Retailers once they sort out the operations can look to take that operation nationally where the size of the addressable market makes it a worth while business. Theoretically, even in developed markets the rate of bankruptcy in this business is high. Eddy Lampert, who some consider the smartest guy on wall street, did great initially with his K Mart purchase freeing capital and but stumbled when it came to operations of a large entity like sears/K Mart. Which make me skeptical about managements that are used to operating in 20-30% margin businesses being effective in it? Especially when the other secret source of successful retailers- strong arming suppliers is difficult without consolidated buying power. The much taunted sunrise sector also has no dearth of new entrants which is diffusing and buying power while rising real estate cost.

                      Allure is Wall Mart; a few years ago it became Fortune no 1, beating out, the oil majors, GE, GM, MSFT and every other company in the world. People took notice. Wall Mart success in large parts was due to its rear monopoly in centers with 100,000 people or less. The practiced this strategy to great success carpeting the hinterlands with stores much before it had national attention. It pretty much led the move to china sourcing; if Wall Mart were a country it would be China’s 5 largest trading partners! It moved to technology quickly and well.

                     In a country where there are restriction political focus on domestic sourcing with large number of entrant armed with prior successful strategies, it is difficult to see what could make them attractive businesses to own. Here off-course we are talking about consumer staples retailing; electronics and luxury retailing have slightly different economics, companies like Wall Mart / Carrefour have also not enjoyed universal success outside of their home countries. Carrefour, for its part used its market power to have its trade find its expansion, it has been successful in territories with under developed capital markets.

            So the only national for the retail binge of business houses could be a venture model. Using the existing regulatory constrain on Foreign Ownership to develop a good network with national pressure to eventually sell to specialized firms when the regulations ease. There would also be consolidating of business before that as the market may not profitably support all start-ups. The assumption here is that everyone exists at attractive multiples. That is a big question to my mind.


   
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About the author

Raj Majumder   Fred G. Stei  
 

Raj Majumder is the Founder & CEO of iMetanoia, a financial services firm focused on the retail investor. Raj has over a decade of progressively increasing responsibilities in some of the world’s most demanding business situations. He has worked with Goldman Sachs in Europe and Accenture and AT Kearney in India and Singapore and Infosys in the US. In these years, he had had the opportunity to lead consulting engagements, start his own company and grow one of the strongest technology brands.

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