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Retail
Retail
is a tough business. It has razor thin margins, complicated logistics and uses
very high human capital. If you think managing domestic help is challenging
then managing 50 floor people and that is just in one stone. Logistic is a
country with poor infrastructure is a problem, then consider that perishable
rot and or are stolen. Supplier networks are still forming which means erratic
supplies and increased cost of quality assurance. The only saving grace is
technology, strong use of data for inventory management and tracking for
consumer buying habits are the only consistent advantage the retailers can look
to. All this with a price sensitive and consumer, who makes it tough to pass on
increased cost. The result is a 2-3% margin for the successful retailer. So
what’s the allure? Scale Retailers once they sort out the operations can look
to take that operation nationally where the size of the addressable market
makes it a worth while business. Theoretically, even in developed markets the rate
of bankruptcy in this business is high. Eddy Lampert, who some consider the
smartest guy on wall street, did great initially with his K Mart purchase
freeing capital and but stumbled when it came to operations of a large entity
like sears/K Mart. Which make me skeptical about managements that are used to
operating in 20-30% margin businesses being effective in it? Especially when
the other secret source of successful retailers- strong arming suppliers is
difficult without consolidated buying power. The much taunted sunrise sector
also has no dearth of new entrants which is diffusing and buying power while
rising real estate cost.
Allure is Wall Mart; a few years ago
it became Fortune no 1, beating out, the oil majors, GE, GM, MSFT and every
other company in the world. People took notice. Wall Mart success in large
parts was due to its rear monopoly in centers with 100,000 people or less. The
practiced this strategy to great success carpeting the hinterlands with stores
much before it had national attention. It pretty much led the move to china
sourcing; if Wall Mart were a country it would be China’s 5 largest trading partners!
It moved to technology quickly and well.
In a country where there are
restriction political focus on domestic sourcing with large number of entrant
armed with prior successful strategies, it is difficult to see what could make
them attractive businesses to own. Here off-course we are talking about
consumer staples retailing; electronics and luxury retailing have slightly
different economics, companies like Wall Mart / Carrefour have also not enjoyed
universal success outside of their home countries. Carrefour, for its part used
its market power to have its trade find its expansion, it has been successful
in territories with under developed capital markets.
So
the only national for the retail binge of business houses could be a venture
model. Using the existing regulatory constrain on Foreign Ownership to develop
a good network with national pressure to eventually sell to specialized firms
when the regulations ease. There would also be consolidating of business before
that as the market may not profitably support all start-ups. The assumption
here is that everyone exists at attractive multiples. That is a big question to
my mind.